Privacy Policy

Effective January 20, 2015

We are committed to maintaining and respecting the privacy concerns of the users of this site and have created this policy to explain:

  1. What information we gather from you when you visit
  2. How we may use such information
  3. Your choices concerning how we may use such information
  4. The security measures we take to protect such information

Information We Collect

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit. Personal Information includes only your email, which you may submit to us through a registration process at the site. Some information is collected on this site automatically via technology; other information is collected only when you choose to give it to us (e.g., when you set up an account, register for a contest or sign up for a specific online transaction).

Information Collected via Technology

We track information provided to us by your browser or by our servers when you view or use our site, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected, the type of browser being used, its operating system, and your computer’s Internet Protocol (“IP”), and other information that does not personally identify you. This information is gathered in order to assure an efficient online experience for you. We may use or share this information for security purposes, to generate group statistics about our user community, or as required by law. Some of our web pages may contain electronic images (called “Clear GIFs”, “Single-Pixel GIFs”, or “Web Beacons”) that allow us to count page views. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a Clear GIF. Typically, though, Clear GIFs are very small (1-by-1 pixel size) files. They are often invisible on a web page, but their presence can be detected within many Internet browsers by setting your browser to view web page “sources”. We may also include Clear GIFs in our email products in order to determine information about the opening and reading of such emails. In addition, some advertising networks that may serve ads on our website may occasionally use Clear GIFs within banner advertisements. Clear GIFs set by us generally are not used to collect, gather, monitor, or share personal information about our users, though they can be used in conjunction with cookies to record particular actions. We use Clear GIFs primarily to compile aggregated, anonymous statistics about web site or email product usage.

Information You Provide To Us

In addition to the information provided automatically by your browser when you visit the site, you may be required to complete an online registration form (e.g., various sign-up forms for receiving email newsletters, registering for special promotions or contests, registering for an account, or responding to a survey). In such cases, the personally identifying information we request may include your name, email address, mailing address and zip code, and/or phone number. We may also collect other non-personally identifying information such as your date of birth, gender, country of residence, or language preference. We may have links to third party-operated sites that sell or license certain music, videos, or other goods mentioned, provided, or promoted. These sites are not operated or controlled by us, and any transactions that you may enter into with such sites will be subject to the privacy and security practices of the merchant with which you are transacting. We are not responsible for the privacy and security practices of sites not in our immediate control.

How We Use and Share Information

Personal Information

When you give Personal Information, we may ask you to allow us to share that data (together with non-personally identifying information you may provide) with our promotional partners. In such instances, our general practice is to ask you to “opt-in” to share such data and information on, for example, a specific promotion, registration page or sweepstakes. We do share Personal Information with vendors who are performing services for us, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers. You always have the option to receive fewer or no communications in the future from us by opting out or unsubscribing.

Non-Personal Information

In general, we use Non-Personal Information to help us improve and customize our site experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

How We Protect Information

We implement generally accepted security measures designed to protect your information from unauthorized access. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer (SSL) technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. We cannot guarantee the absolute security of that information during its transmission or its storage in our systems.

For Parents

We are a general audience site that does not knowingly collect data or accept registrations from children under 13 years of age. Currently, we do not collect any age-specific data on our site. Furthermore, our site is primarily targeted to adults. If, in the future, we decide to collect any age-specific data on our site, we will, at a minimum, take reasonable steps to ensure that any users who may be under 13 years of age (and who attempt to complete the registration process on our site) are directed to another site which specifically complies with the requirements of the Children’s Online Privacy Protection Act, or COPPA.

Links to Other Websites

We may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through this website. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our website. To the extent that you access or use this website through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

How to Contact Us

If you have any questions or complaints about our Privacy Policy, you can contact us at sro-anthem [at] When we receive such inquiries about our Privacy Policy, we will use the Personal Information (such as your email address) only to respond to your question or comment. However, if your question raises one or more issues that affect our promotional partners, we may also share your question with them in order to provide a response.

Changes to Our Privacy Policy

We reserve the right to change this policy at any time. We will notify you of significant changes to our Privacy Policy by placing a prominent notice in this space. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

Acceptance of This Privacy Policy

By using this site, you consent to the collection and use of your Personal Information in accordance with this Privacy Policy.